You were like a father to me

Dr. Sood was a man who knew how to live life king size. He treated his patients with great passion and with equal passion enjoyed his single malt and fried chicken. He spent numerous years treating thousands of people of the small sleepy town of Jhansi. He generously treated the poor without charging any fee and even gave them free medicines.

He completed his degree in Medicine and immediately came back to Jhansi to start his own hospital. His dedication to work and understanding of medical science was everything but ordinary. Every single day of his life he used to go to his clinic in downtown Jhansi to attend several dozen patients who had already lined up themselves waiting for the doctor they trust and love.

He will come back home at noon time just in time to enjoy his lunch and spend some quality time with his family and kids. After taking a short afternoon nap, he will go down from the first floor of his palatial home to his garden which he nurtured with care every morning and and every evening without fail.

In his gardens were multiple variety of roses, other flowers, lemon tree, a big mango tree, and a beautiful lawn. He used to water his lawn, trim his plants, and just stand their taking in the beautiful aroma, and amazing landscaping. We children used to play Cricket in the lane next to his garden and more often then not used to hit out ball inside the garden, sometimes damaging his plants. He never ever was angry once with us. He loved us more than his garden. I guess.

I can say this with 100% confidence level because whenever I fell sick he will show up at my house without fail irrespective of the time of the day. He loved me like his own son. In the summer of 1999, I caught chicken pox and felt terrible. My mom called Dr. Sood at midnight and he showed up in the next 10 mins shabbily dressed. It seemed that he really didn’t cared what he looked like, his priority was to attend me and cure me as soon as possible. He kept coming back everyday not only to check on me but also to talk to me and make me feel much better. His love was my medicine.

I’ve so many memorable moments that I spent with him, for which I am thankful for.

In his last days, he was diagnosed with mouth cancer, he fought his last battle with bravery for three long months.

He left us last night.

I know him and will remember him as a man who stood for his values, was fearless, loved his whisky, cooked with passion, and was respected and loved by everyone in the city. To me he was a father-figure.

I will miss you Pradeep Uncle.  You were like a father to me.

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Of Racism, Australia, and India

Like a billion other people in India, I am sick of listening to and watching news of Indian being mobbed, attacked, and cursed at by a small bunch a racist idiots in Australia. While it is but natural to react to such incidents, and slam the governance and security, it is also important to research and find the root cause of this violence and hatred against non-whites — Indians just happen to be in the news because of the massive population.

Australia is a beautiful country. Personally, I had an opportunity to work with Australians  while at Google. They are a great bunch of people who enjoy their Fosters and their Cricket. I made a few great friends and we talk almost on a daily basis.

The only time I hate Australia is when they beat India at a Cricket game. That sucks! But then, they have a brilliant cricket team — thank God Macgrath and Warne are now retired.

All the love aside, Australia in the past had adopted certain policies which were racial and internationally criticized. One of the outstanding ones is the White Australia policy which comprises various historical policies that intentionally restricted “non-white” immigration to Australia from 1901 to 1985. (http://en.wikipedia.org/wiki/White_Australia_policy)

Though this policy is now long gone, I fear that there are still some morons out there who swear by it and consider other races a threat (in early days Chinese and Japanese immigrants were considered a threat)

If this is not cruel enough, I was shocked to learn about “The Stolen Generations.” These are non white kids (mostly mixed) who were taken away from their parents and forced admitted into a missionary school/ establishment.

Australia’s history has tons of episodes full of racial discrimination and burns in hate and violence. That said, over the past few decades Australia has taken great strides and have opened up its border for people from all races and color.

Unfortunate, even in the 21st century there are a few folks out there who on the name of color and superiority end up discriminating and take the path of violence.

Stop it! It sucks.

Peace

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Should Advani go?

I think yes!

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A Butterfly, Dragonfly, and a squirrel…

Some shots I took on a recent trip to Konaseema

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Konaseema – The gift of Godavari

We’ve so many places in India which are amazing, beautiful, and untouched. These places not only offer you a relaxed holiday but also let you enjoy and undertake tons of activities like rafting, boating, swimming, nature trekking, fishing, surfing, and what not. One such “still not very commercial” gem of South India is the Konaseema region of Andhra Pradesh.

Konaseema

While planning a holiday to coastal Andhra, I found out about great Godavari backwaters and the leisure activities that you can undertake there. I read more about it on various blogs, wikis, and decided to take a trip in the long Independence Day weekend (August 14 – August 16, 2009.) The plan was to drive to a city called Rajahmundry besides the river Godavari, spend sometime there exploring local culture and cuisine later drive to the sleepy fishing village of Kakinada about 50kms from our resort and visit Kakinada sea port and beach. We came back to the resort by evening and had a great dinner, later went to the Isckon temple right besides the resort.

Next morning, we made a move to the village of Dindi about 60kms from our resort where we had pre-booked a houseboat. I am not quite sure what was better, the destination or the drive to the destination. Tall coconut trees sprawling the landscape with bright green rice fields, and beautiful huts made it one of the best drives I’ve been to.

We checked into our houseboat, but not before enjoying swimming at the Dindi coconut resort.  The houseboat has 2 AC rooms but they will only turn on the AC at night. That said, you really dont need it because you want to sit on the second level porch of the boat and enjoy birds-eye view of the backwaters. We sailed for about 3 hours and came back for lunch to the resort. Later, we went sailing again and sailed for about 5 hours only to come back and park the boat near the resort.

Next morning we checked out from Dindi houseboat and visited the virgin beach of Antarvedi. It was a great sight to see black sand (the sand turns black when wet) and clean water. I couldn’t stop myself from taking a plunge and swam for about half an hour and enjoyed playing with local kids who looked at me as if I am coming from Amreeka.

Later, we drove back from Dindi to Vijaywada, the true Telugu city. You can feel the vibes of how close this city is too its culture. We took a moment to slow down at Bhavani Island and take-in the view and drove back to Hyderabad. On our way we stopped by at local dhabha’s. Unlike the great Punjabi dhabhas which I am used to in the north the Dhabha’s of southern part of India are small and modest. That said, they serve equally good food if you’ve a taste for South Indian cuisine. I absolutely enjoyed Sambhar, Rice, Curd, and Pappu meal. That said, I really wish I could bite into a big juicy piece Tandoori Chicken which was terribly missed. When I am road, I need my chicken :P

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Basics of Search Engine Marketing – Part 2

This article/ series has been written for students interested in Internet Marketing, and inquizzitive brains who want to learn about search marketing methodically and not as a quick and dirty way to make money. It begins with the very basic of search marketing and goes on to explain it in detail. For feedback, please feel free to contact me.

Part 2 continues from where we left, discussing and talking a little bit more about the three Cs of SEM:

  • CPC – Cost per Click
  • CPM – Cost per Thousand Impression
  • CPA – Cost per Action or Cost per Acquisition

CPM was the model on which the advertisement on search originally started and was followed on for quite some time, until in 2002 Google AdWords evangelized the CPC model. Until now, the advertisers used to pay for impression even if it doesn’t translate into any traffic to their website. While, the CPM model was a great way for marketers who were doing a branding exercise to reach as many eyeballs as possible, it was not well suited for the ROI conscious advertisers who wanted traffic on their website.

CPC was the solution and it was adopted widely. Even today, CPC is the most commonly used medium of bidding on keywords on a search engine. CPA is relatively new and is being explored as an option by many marketers.

How do I start a search engine ad campaign?

Before you start a search engine campaign there are several things that an marketer need to define. They can be easily documented by answering the following questions:

To understand your own competency:

  • What is the USP of my product/service?
  • Is this USP highlighted on my website?
  • What keyword(s) defines my product/ service?
  • Is my product/ service seasonal?

To understand your customer:

  • Where does my customer live(s)?
  • What languages(s) does my customer speaks?
  • What is his age group, and gender?
  • If a consumer were to search for a product/ service that I offer what keywords will he search for on an engine?
  • What kind of messaging he would be interested in?

To understand your marketing objectives:

  • Do I want to promote my product/service or do I want to sell it?
  • Do I want just traffic on my website or do I want them to complete an action (fill a form, make a purchase etc)?
  • What is my cost per acquisition? How much I am willing to spend for a particular action?
  • Does this cost justifies the ROI?
  • For how long do I need to advertise?
  • How much I will invest in advertisement?

By answering these questions what you are doing is pretty much creating two persona’s:

  • User persona – Persona of the search engine user who is potentially interested in your product/service.
  • Brand (product/ service) persona – How does your product/ service looks like.

Advertising is nothing but creating an engagement between these two personas. Once a user starts engaging with your brand, the purpose of advertisement is achieved. Now based on how you have created or designed this engagement, this user will either become your customer or will leave your door (website.)

All said, if you’ve answered these questions clearly you pretty much have all the information to kick start your search engine campaign. In the next part, I will discuss about the various search engine’s offering and step by step process to create an account and start your first campaign.

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Short Tale of Long Nights

There are times when you know that you are almost there. You know deep down inside you that this is the idea, the next big thing you’ve always been thinking of and waiting for. You know that it will click but, you do not have the courage to execute it.

Mid life crisis for the entrepreneur in you. I guess, yes! Maybe I am becoming a slave of my soft cushion job to try out anything big or take that risk.

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Hell Quote

If you’re going through hell, keep going

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From “मैं तुम्हारे बच्चे की माँ बन्ने वाली हूँ” to “मैं अपनी favorite हूँ”

Not so long ago the classic bollywood film makers users to amuse us with these heavy, intense, and strong dialogues like “मैं तुम्हारे बच्चे की माँ बन्ने वाली हूँ” which made the women in the theater shy away. The focus was to bring out the emotion and passion of the character in the most melodramatic way possible. The yesteryear stars did it and they did it so well that even today we celebrate those dialogues.

One can only imagine and cheer when Dharmendra says “कुत्ते, कमीने मैं तेरा खून पी जाऊंगा” Those were the days. We loved it, we enjoyed it, we still remember it. Or Shashi Kapoor, with full-on drama telling Amitabh Bachchan “मेरे पास माँ हैं” To top the charts here is my personal favorite which was used virtually by every Police Officer in every movie “पुलिस ने तुमको चारो तरफ से घेर लिया है. अपने आप को कानून के हवाले कर दो.”

Then there are the dialogues which are famous because of a character artist. From Gabbar Singh delivering “अब तेरा क्या होगा कालिया” to Amitabh Bachchan declaring, “रिश्ते मैं तो हम तुम्हारे बाप लगते हैं नाम है शहंशाह.” It was all good and it was all fantastic.

Then came the era of Sunny Deol and in “Daamini” he rocked our world and lived upto his dad Dharmendra’s name when he delivered this famous dialogue “तारीख पे तारीख पे तारीख. तारीख पे तारीख मिलती रही है लेकिन इन्साफ नहीं मिला” Oh God, was he good!

The list is endless. The common theme which binds these dialogues is the emotional connect. Bollywood still continues to be inspired by such heavy dialogues and even in recent movies we have seen our heros delivering similar lines. The most recent one which I can recall is Shahrukh khan delivering a great Speech in Om Shanti Om and ending it with “Picture, अभी बाकी है मेरे दोस्त”

I am sure there are tons of such dialogues and if I go on quoting I can quote and quote and quote…

But, Bollywood recently started including very refreshing dialogues which sound really really cool and are very close to the language which we speak “Hinglish”

You cannot do anything but smile when Kareena very innocently says “मैं अपनी favorite हूँ” in Jab We Met, which I think was a cult movie. This movie changed the norms of classical dialogue writing. The content was fresh, it was relative, and it was something that we use in our daily lives. We are seeing quite a few dialogues which I would like to call as neo millennium dialogues in almost all movies that are being made.

In Bluffmaster, Abhishek Bachchan’s dialogue “गोली वो चलाते हैं जो दिमाग नहीं चलाते” won him kudos from everyone. Or Rani Mukharjee in Hum Tum saying “Emotions भी कितने stupid होते हैं ना logic ही नहीं समझते” was a reflection of how we mix English and Hindi to speak in Hinglish. Recently, In Love Aaj Kal, Saif Ali Khan conveniently and convincingly uses the phrase “Mango People” or “आम जनता” not that it is something new, it is really cool to be used in a dialogue.

Rock On, Jaane Tu ya Jaane Na, Love Aaj Kal, New York all have dialogues which are neo millenium. Bollywood has evolved and so have the dialogues. It is a welcome change and we all enjoy it. The generation neXt wants to listen, and watch something which they can have a connect with, and the dialogue writers are doing excatly that. In the coming years, I think that bollywood dialogues are going to be a modified version of the common language that we speak. That said, I am sure the tradition of high-on emotion dialogues with melo dramatic delivery and passion will continue to exist and be cherished, for one part of our “Indian” heart wants to listen to them every now and then.

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I buy my God

This weekend I visited Srisailem, a National Forest near Hyderabad. Srisailem also happens to be one of the twelve sacred Jyothirlingam of Lord Shiva and is a very religious place. The Srisailem temple has a chapter dedicated to itself in the ancient Skanda Purana called “Srisaila Kandam.” Srisailam is also referenced in the ancient Hindu Puranas, and the epic Mahabharata.

The point that I am trying to make is not intended to hurt any religious sentiments, that said I felt a need to pen this down and share the story

The temple runs like a corporation. Look at the images below:

The Devalaya (temple) attracts thousands of devotees everyday who based on their purchasing power are queued accordingly to meet God himself.  And this is not the only temple which puts you into a priority queue if you are willing to pay, there are 100s of 1000s of others all across the country.

The time conscious, soft cushion job lover that I am, who also has money to buy an express ticket worth 100 bucks to see God, I was game to buy one. Guess what, the tickets were over for the day. No problem, my friends with no hesitation bribed the temple guard 100 bucks to get in, which he gladly accepted. Spreading corruption, are we? I think yes.

I was saddended and went inside the temple like a tourist who has bought a ticket to an ammusement park not feeling spritual at all. I went in because of the peer pressure and was back in about 10-15 minutes.  Once I was out, I saw this queue of 1000s of devotees who are probably standing there for about 2 hours already and will take about the same time to offer their prayers, I felt even more disgusted.

Religion should not be mixed with economic parity. God doesn’t loves you based on your bank accounts. That said, the pandits, temple association do love you more if you willing to spend more.

I am not a super religious types but I’ve decided that going forward I am not going to visit these commercial entities who claim serve God. I am ofcourse going to visit many temples, churches, and mosques throughout my life but I am not going to pay a paise to get in. If I can’t stand in line to meet God, I will rather not go in and offer my prayers outside.

For those of you who believe that this money is needed to run, and manage these temples and they are right to give a preferential treatment to the one who pays. I don’t give a damn. I’ve my own school of thought you’ve your own. All said, we are never visiting any temple together.

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